Black Friday is a disturbing reflection on our society, yes, but have you seen the Justin Bieber fragrance ads?

i hope all of you had a wonderful Thanksgiving (and for those who don't celebrate, i hope you had a peaceful Day of Mourning). i am personally extremely thankful for my family and friends and my physical health and well-being and clarity of mind. i'm especially grateful for the latter, as the day of giving thanks quickly gives way to the day of rabidly consuming everything in our paths.

Black Friday, truth be told, scares me shitless. never do i have less understanding or compassion for humanity than when i think of hoards of people trampling and ambushing each other in the malls for the sake of bargains and/or sport. it really is terrifying.

when people decide to camp out in a public square or park in the name of democracy, choose to care for each other, educate one another, engage in dialog, and live cooperatively, it is deemed a "health and/or safety hazard" and immediately pepper-sprayed or dismantled or demonized. but, when people choose to forgo family dinner to camp out in front of big box superstores the night before things go on mega sale, it's understandable? that makes no sense to me whatsoever.

on to other salient points: have any of you seen the Justin Bieber fragrance ads? i saw one for the first time a few months ago, when i was shopping for sweaters at the mall. 

what i simultaneously love and am repulsed by, is the oh-so transparent marketing scheme. the fragrance, obviously marketed to young teenage/tween-age girls of Bieber Nation, is being sold by the eponymous little pop tart Justin Bieber, who will make mega, un-godly bucks this holiday season peddling and inflicting this sugary sweet hormone juice on our unsuspecting populace.

what i love/hate about it is that there's no smidgen of pretense: Justin Bieber and his handlers/marketing machine know where the money is. of course they're not going to bother making a fragrance or aftershave for mini-dudes. the mondo money is with the itty-bitty ladies. so, of course, when i saw this ad for the first time at the mall, my initial thought was "hm, how weird, Justin Bieber made a fragrance for girls?" but of course he did!

and not only will it sell, it will sell like hot cakes (hot cakes with Justin Bieber's face on them, that then want to fuck you! those kinds of hot cakes!) because this is the precise thought process that goes into buying a bottle of Bieber's lady scent (so hilariously packaged in a bright pink blossoming flower):

it is not, as it would be with other celebrities who have fragrances (see: Britney, Gwen Stefani, J.Lo) "i want to smell like Bieber."

it is, "this is what i want to smell like if i want to be fucked by Bieber."*

and that is why i feel particularly depressed on this eve of Black Friday.


*additional thoughts: does the perfume actually smell like Bieber? does the perfume ostensibly attract Bieber to its wearer because he likes the smell of himself? or because it's the smell of money? 

rhetorical questions

today, while watching the Daily Show, a number of things occurred to me. (pardon my inertia if these are really duh, but they were pretty a-ha to me about a minute ago.)

1) why is it that conservatives champion the "joe six packs," but refuse to pay them living wages? seems like one doesn't follow the other...

2) Trojan Brand Condoms is imploring Americans to "Join the movement to help America evolve. Use a condom every time." i thought that was interesting marketing, because the first thing that came to mind was "wow, i bet the creationists are going to have a problem with that." and then i remembered that creationists are probably also the same bunch teaching abstinence-only sex ed and not using birth control.


i thought the use of the word "evolve" was an interesting choice as well, considering the implications of "the smart choice," the non-ape-ish thing to do. but there's also the idea of "survival of the fittest" – thinning the gene pool and leaving only those best able to survive current conditions. and i thought that maybe in our current state of environmental, political, economic, financial, existential and spiritual duress, how maybe what we need is less "ignorant" people. and i thought of how maybe the "smart" thing to do would be less human reproduction. but then, isn't Trojan missing the demographic that needs birth control the most? hmm... ?

also, i found this segment from the Daily Show on undecided voters particularly on point:



"[McCain and Obama] are totally different! why can't you decide??!!"


my thoughts exactly, Sam Bee.

-stef lee


p.s. whilst organizing and editing tags today, i discovered that "rhetoric" is pretty much a greatest hits of free rad!cal writings. who knew? not me.

p.p.s. scary what-if: Palin as President. just try opening the windows and doors in that office. creeepy!

let's give peace a chance!

if you're reading this, you are probably sitting in the comfort of your home, having just eaten a warm meal with your loved ones, might have just finished watching a movie, might even be well on your way to getting completely drunk to welcome the new year.

outside, there's probably fireworks and people screaming and cheering. somewhere near you people are dancing, having fun, forgetting that somewhere else in the world, there is complete darkness, save for the flash of bombs and missile fire.

it is so easy for us to forget, in our nests of warmth and comfort, that there are other people dying from disease, starvation, cold, heat, neglect, melancholy. have we forgotten them? just because we cannot see them, does not mean we cannot feel their sadness creeping up to us when we become still in the night.

have we forgotten to love our fellow man/woman/child? were we really put on this earth to hate one another and destroy our precious environment?

giving your old unwanted clothes during the Christmas season is not enough to keep the billions of homeless people in the world warm, and eating organic will not change the fact that many millions of other people will never even see a piece of your unwanted food that day. buying RED is not going to change the fact that america remains the most wasteful nation in the world, and corporate social responsibility still remains the exceptionality, when it should be the rule.

indeed, as RED reminds us, we have the POWER to make a difference. (by buying their product...?) but do we, as they want us to believe, have a choice?

surely not. otherwise, why would millions of children and elderly be dying of malnutrition all over the world? why else would the millions in Africa in dire need of AIDS medication require US consumers to buy additional amounts of Gap jeans they don't need, while giving them false cause to pat themselves on the back for their consumer-based philanthropy?

if we really wanted to make a difference, surely we would find the resources and energy and good will to do it? (after all, we are spending so much money on an admittedly useless war, one that is costing the lives of thousands of innocent civilians' and American soldiers' lives.

and as the RED ad reminds us, "we don't want them to die."

do we really believe that? if we were really so kind-hearted, would we allow this to happen? take a look at the things we are easily allowing ourselves to accept.



then tell me this does not make you sick:

and what are your expensive designer tees gonna do to change that?

---

as you sip your champagne tonight and then crawl into your warm bed, try to remember that all over the world there are countless untracked landmines, children who will never live to early adolescence because of disease and lack of food, young men and women (merely children themselves) in the military, generations of people who will never know a world of peace, who will be the victims of ceaseless, unnecessary war -- and for what?! because we can close our eyes, turn away, can slip into our material comforts and forsake the suffering of those we've never met. how easily we forget our brethren on the other side of the world. how easily we forget!

---

we can do better. now let's actually try.

to a better 2007. (may this be the beginning of the future...)
-stephanie


how you can help:
donate to UNICEF.
tell George to Save Darfur.
help The Global Fund directly, rather than buy from RED.